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focus on digital experience
CX inspirations with a special focus on digital customer experiences, touchpoints, channels and platforms
MAPS “The Power of Digital in Medical Affairs” on Dec 16th
MAPS Switzerland/nordics Chapter launch event “The power of digital in medical affairs” on December 16th 2021
Capabilities required for Digital Medical Affairs
DT Consulting has recently published a new whitepaper on “Building Digital Capabilities In Medical Affairs For A Post-COVID Multichannel Reality” (Francesca Properzi et al., Oct… Read More »Capabilities required for Digital Medical Affairs
Does your customer portal meet customer needs … or yours?
OK, honestly spoken, I am afraid to say that when it comes to customer portals I might be biased. Over the past decades, I have… Read More »Does your customer portal meet customer needs … or yours?
Panel on Modernizing Medical Affairs
Panel on Modernizing Medical Affairs at the Reuters Pharma 2021 conference
Pharma: “The Customer Experience Landscape in 2021”
Rich Schwartz of Medallia and Mark Bard of the DHC Group share research findings from both HCPs and marketers taking a look at the current role of CX in life sciences. They were joined by Laurie Meyers, Sr. Director, Experience and Engagement Design at Genentech and Jessica Saperstein, Head of Customer Experience and Consumer Marketing at Novartis to further discuss and apply these insights to the future of CX in the pharmaceutical industry.
What does Digital Adoption mean?
As a part of their Customer Experience Thought Leadership series @Youtube, Jacada shares their approach to customer service automation. In this video, Clay Davis from… Read More »What does Digital Adoption mean?
Digital innovation in Medical Affairs
This special 75-minute Global Town Hall by MAPS (Medical Affairs Professional Society) focuses on digital innovation in medical affairs and the evolution of the field… Read More »Digital innovation in Medical Affairs
The rise of the digital HCP
A physicians voice … (HCP = health care provider or health care professional in pharma language, e.g. physicians, nurses, caregivers, pharmacists, etc.)
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