CX inspirations by healthcare industry
I am looking forward to being challenged by Mark Doyle on the “the patient = the customer” paradigm I am always advocating for. Listen to… Read More »Mark Doyle challenging me on “the patient = the customer”
I am proudly looking forward to joining Margot O’Neil from GSK and Dirk Abeel from OMNI-X-ELLERATION for a panel discussion about the current maturity of… Read More »Omnichannel transformation: job well done?! @ NEXT Pharma Summit 2022
I am frequently asked about the difference between “multi-channel” and “omnichannel”. And typically my nutshell-answer is … ‘multi-channel’ provides you an increased toolbox of channels… Read More »What is the difference between multi-channel and omnichannel?
A little editorial announcement … In case you might not have been aware already yourself, as an additional service, CX Inspiration Hub offer the ‘Pharma… Read More »Subscribe to Pharma Digital CX News
Honestly spoken, I had been very much surprised by this statement by Amazon-founder Jeff Bezos‘ as Amazon is known as such a strong data-driven and… Read More »Taking anecdotal feedback serious
MAPS Switzerland/nordics Chapter launch event “The power of digital in medical affairs” on December 16th 2021
I am looking forward to representing Roche and speaking at the “2nd Annual CX Management for Life Science” conference, taking place 9th/10th of December 2021.… Read More »Meet me @CX for Life Science virtual conference on Dec 9/10
DT Consulting has recently published a new whitepaper on “Building Digital Capabilities In Medical Affairs For A Post-COVID Multichannel Reality” (Francesca Properzi et al., Oct… Read More »Capabilities required for Digital Medical Affairs
Blackdot recently held a webinar on metrics around CX transformation, featuring Charles Waterfield, Director of Commercial Excellence and Innovation at AstraZeneca, as a guest speaker.… Read More »“CX transformation: the metrics that matter” (webinar recording)
OK, honestly spoken, I am afraid to say that when it comes to customer portals I might be biased. Over the past decades, I have… Read More »Does your customer portal meet customer needs … or yours?