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focus on patient experience

CX inspirations with a special focus on patient experiences

patient co-deciding

Elevating Customer Service in Pharma

Claude Waddington has recently published an inspiring LinkedIn article on “Elevating Customer Service: The Synergy of Multichannel Support, Ethical Marketing, and CRM Integration” focusing on patients as “consumers”.

patient co-deciding

6 reasons why the patient is the pharma customer

I really enjoyed the opportunity to be challenged on the “patient = customer” thinking at a discussion with Mark Doyle and a virtual audience earlier this year. Summarizing my rationale, those are my 6 reasons why the patient is the pharma customer …