I am looking forward to a virtual course my esteemed colleague Jörg Corsten and myself are providing for the eCADEMY of the Medical Affairs Professional Society (MAPS) on January 29 2025.
Jörg and I will speak about the status of Patient Experience Management (PXM) in the industry, and how Roche enables a Digital Patient Engagement Strategy on enterprise level, which aims to drive the evolution of patient engagement in the digital space. The objective of the course is not only to update on the current status of digital patient engagement and patient experience (PX) strategy and approaches. But also to benefit from real-life experiences inside a big pharma company – including with leading a self-organized enterprise-level team.
This MAPS webinar is kindly presented by the MAPS Digital Strategy FAWG. Provided you are also a MAPS member, it would be a great pleasure having you with us. Feel free to register on the MAPS website, please. In case you are no MAPS member yet, but might be interested, feel free to check opportunities and benefits of a MAPS membership on the MAPS website, please.
