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CX Inspiration Hub

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Latest inspirations

Hurdles
Internal hurdles with the patient being a customer

I once joined the medical leadership team meeting of a major TA (therapeutic area) in my company. No…

complexity of CX transformation
Is Pharma simply swamped by CX transformation?

Recently, I was thinking, that with all the recent advances, including CX but not limited to, we rea…

The Charles-Ozzy persona
Get beyond sociodemographic twins … to shared experiences of life

I recently stumbled upon this meme about Prince Charles and Ozzy Osborn … Prince Charles and O…

About the author

My name is Christian Velten, and I am a senior CX leader in the pharmaceutical industry.

On my personal CX journey, I frequently stumble upon inspirational real life examples, concepts and quotes, often shared by colleagues from other industries. With this blog, I would like to give at least some of the positive collegiality that I experience back to the CX community.

Due to my background, you might find some bias towards pharma CX implementation.

Last not least, you will always find me strongly advocating for seeing patients as a growing customer segment of pharma, if not being the real, key customer.

Disclaimer: Any opinions shared in this blog are my own (or of another author in case indicated)
and do not necessarily represent my employer’s opinion.

Dr. Christian Velten

You are interest to share your own best practice example with the community?