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HCPs

Health Care Providers (or Health Care Professionals), like physicians, nurses, caregivers, pharmacists; the professional customer (B2B)

The Digital Health Coalition

Pharma: “The Customer Experience Landscape in 2021”

Rich Schwartz of Medallia and Mark Bard of the DHC Group share research findings from both HCPs and marketers taking a look at the current role of CX in life sciences. They were joined by Laurie Meyers, Sr. Director, Experience and Engagement Design at Genentech and Jessica Saperstein, Head of Customer Experience and Consumer Marketing at Novartis to further discuss and apply these insights to the future of CX in the pharmaceutical industry.

The rise of the digital HCP

The rise of the digital HCP

A physicians voice … (HCP = health care provider or health care professional in pharma language, e.g. physicians, nurses, caregivers, pharmacists, etc.)


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