“I just need to know that our NPS score is higher than the one of …”
5 reasons why being satisfied with having a higher NPS than your competitor is a dangerous pitfall
5 reasons why being satisfied with having a higher NPS than your competitor is a dangerous pitfall
Presentation about providing commercial value proof of customer experience approaches.
Dr. Christian Velten speaking at 2024 Reuters Pharma Barcelona conference about VoC driving more and better business
Presentation on Maximise Measurement Tools & Metrics To Communicate The Commercial Value Of CX & Prove The Strategic Impact By Demonstrably Improving ROI at 2024 9th Annual CX Conference
Presentation about mastering customer experience in the pharmaceutical industry by applying universal methodologies.
At Roche, we have made major progress with the evolution of an enterprise Voice-of-the-customer (VoC) Program, which includes a full VoC framework and business processes… Read More »Speaking about Roche trailblazing Pharma VoC @2023 CXM for Life Science
Can you be customer-centric without knowing your customers’ opinion? Voice-of-the customer (VoC) is the methodology for knowing, actually a real-time process of getting to know… Read More »Speaking about VoC@Pharma @Reuters Pharma 2023
UPDATE: Unfortunately, I had to decline joining this fabulous event due to personal reasons. So, in contrary to the initial announcement I will not be… Read More »How to make metrics guiding CX in pharma? – Meet me in Zurich
Some inspiration for the new year, an eye-opening compilation of “10 Stats that show the power of the CX industry” by Blake Morgan @LinkedIn. My… Read More »Blake Morgan’s 10 stats that show the power of the CX industry
Honestly spoken, I had been very much surprised by this statement by Amazon-founder Jeff Bezos‘ as Amazon is known as such a strong data-driven and… Read More »Taking anecdotal feedback serious