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Back @Reuters Pharma 2024 with Roche VoC and real-life proof of commercial value

Last year I had been presenting the Roche Pharma Voice-of-the-customer program (“customer feedback”) at the Reuters Pharma Barcelona conference. At that time everything I had shared was mostly based on plans and few pilots (only). It had been more a promise than reality at that time.

One year later. After the corporate VoC program has been activated and Roche has deployed to >35 afffiliates across all regions … I am looking forward to return to Reuters and give an update on the real-life implementation of VoC in a pharmaceutical company at the . And show some early proof on VoC program’s honour o’s pledge to generate more and better business.

So, feel free to join me at the Reuters Events 2024 Pharma conference, April 16-18 in Barcelona, Spain. My session is labeled “Voice-of-the-customer (VoC) driving more and better business

For more information, see the event website, please. In case you might be there too, feel free to nudge me, please. Would be a pleasure.

Reuters Pharma 2024 speaker announcement Christian Velten

Post-conference update

Those are my (unbranded) slides from this presentation, including my top 10 learnings from the VoC Program


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