I am looking forward to delivering a keynote speech at the 2026 Pharma CX EMEA Summit (virtual) on October 7th. I will speak about ‘The Power of the “Why” in CX‘.
In a nutshell, I identified 3 key WHYs, which support CX understanding (the “What-WHY”), CX insights interpretation (the “How-WHY”) and CX adoption and acceptance whithin an organisation (the “Business WHY”).
As a gift to this community, see my slides in adcance …