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about customer centric culture

CX inspirations by CX domain/competency “customer centric culture”

human business

CX = a people business

Emotional targets and behavioral drivers are key and vital success factors for Customer Experience. With external customers as well as with internal CX adoption.

patient co-deciding

Elevating Customer Service in Pharma

Claude Waddington has recently published an inspiring LinkedIn article on “Elevating Customer Service: The Synergy of Multichannel Support, Ethical Marketing, and CRM Integration” focusing on patients as “consumers”.

patient co-deciding

6 reasons why the patient is the pharma customer

I really enjoyed the opportunity to be challenged on the “patient = customer” thinking at a discussion with Mark Doyle and a virtual audience earlier this year. Summarizing my rationale, those are my 6 reasons why the patient is the pharma customer …