Alex Genov, Head of Customer Research at Zappos, is speaking on Engati CX about “Developing a VoC mindset“. Alex talks about the challenges that market… Read More »Developing a Voice of the Customer mindset (video)
Just enjoyed a lively and rich discussion about “Are you paying for transformation to fail?” as a panel member at the 2023 Indegene Digital Summit… Read More »Are you paying for transformation to fail?, panel discussion @2023 Indegene Digital Summit
strategy&, part of PwC, has published a white paper “Rise of the customer experience – Customer-led transformation in pharma”. In case you might be interested in different perspectives on how to make the pharma industry more customer experiences driven, it is worth a read.
Claude Waddington has recently published an inspiring LinkedIn article on “Elevating Customer Service: The Synergy of Multichannel Support, Ethical Marketing, and CRM Integration” focusing on patients as “consumers”.
At Roche, we have made major progress with the evolution of an enterprise Voice-of-the-customer (VoC) Program, which includes a full VoC framework and business processes… Read More »Speaking about Roche trailblazing Pharma VoC @2023 CXM for Life Science
OK, this is an ad. No doubt about that. But it is also quite inspirational and actually really fun to watch! And it is a… Read More »Porsche’s “You mean a 911? No, a 111!” (video)
For the German-speakers, I had the pleasure discussing advancements and challenges of CX Management in a pharma company with Prof. Dr. Nils Hafner (Hafners CX… Read More »Podcast episode on CX Management@Pharma
Can you be customer-centric without knowing your customers’ opinion? Voice-of-the customer (VoC) is the methodology for knowing, actually a real-time process of getting to know… Read More »Speaking about VoC@Pharma @Reuters Pharma 2023
Inspiring episode of the ‘Elevate Medical Affairs Podcast Channel’ @Spotify. MAPS speaks with Mark Michalski, Worldwide Head, Healthcare & Life Sciences, Artificial Intelligence and Machine Learning, Amazon Web Services about how pharma and medtech can catch up in their abilities to mine insights.
Short-term opportunity for watching a discussion between Urs Voegeli, Managing Director Janssen Switzerland, and Mark Doyle, Founder of A-life-in-day, talking about breaking internal silos for… Read More »“Breaking internal silos to ensure patient centricity is a key focus company-wide” (webinar)