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Developing a Voice of the Customer mindset (video)

Alex Genov, Head of Customer Research at Zappos, is speaking on Engati CX about “Developing a VoC mindset“. Alex talks about the challenges that market research is facing in terms of data management and advanced technology, and tells us about the #1 thing that organizations should do to dramatically improve their CX.

Declaration of interests:
The author and the site declare the absence of any financial or non-financial interests, respectively any business relation with any of the companies mentioned at time of publication. The business case is exclusively shared based on meeting the editorial criteria of ‘CX Inspiration Hub’.

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