In 2021 already, strategy&, part of PwC, had published a white paper “Rise of the customer experience – Customer-led transformation in pharma”, which just now was kindly shared with me by an appreciated colleague.
Certainly, this is a piece of PwC marketing collateral. But in case you might be – as I am – interested in different perspectives on how to make the pharma industry (or at least your company) more customer experiences driven, it is worth a read.
Feel free to access the white paper directly at the PwC site …
PwC strategy& white paper - Rise of the customer experienceDeclaration of interests:
The author and the site declare the absence of any financial or non-financial interests respectively any business relation with any of the companies mentioned at time of publication. The business case is exclusively shared based on meeting the editorial criteria of ‘CX Inspiration Hub’.