I had the pleasure being featured by the “You Had Me at Data Podcast” and having an intense discussion with the incredible Rob Goodwin (MSQ) about the factual business opportunities and real-life hurdles of data-driven CX in the pharmaceutical industry.
Rob and I are especially focusing on trends and challenges with …
- Measurement & effectiveness – how business can benefit most from the complex world of data to create impactful customer experiences driving more and better business.
- The customer relationship & first party data – how can smart data help providing better customer experiences thereby strengthening customer trust and relationship and pave the way for making pharma business future-ready.
- AI trends – what are the AI trends emerging in pharma and healthcare and how is AI changing the effectiveness and customer experience game!
Watch the podcast episode @Spotify (where the hidden message is that I finally also made it to be at Spotify 🙂 ) …
Declaration of interests:
The author and the site declare the absence of any financial or non-financial interests, respectively any business relation with any of the companies mentioned at time of publication. The business case is exclusively shared based on meeting the editorial criteria of ‘CX Inspiration Hub’.