What does Digital Adoption mean?

As a part of their Customer Experience Thought Leadership series @Youtube, Jacada shares their approach to customer service automation.

In this video, Clay Davis from Jacada speaks about the question of “what is digital adoption” and why so many companies are working to master it.

Declaration of interests:
The author and the site declare the absence of any financial or non-financial interests, respectively any business relation with any of the companies mentioned at time of publication. The business case is exclusively shared based on meeting the editorial criteria of ‘CX Inspiration Hub’.