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“Burger Bullet” prototyping and mock-testing

What has an entertainment movie to do with serious CX design?

Well, you might watch this clip from “The Founder 2”, to understand that prototyping can actually be both, hard work but also fun.

About 4 mins on “Burger Bullet” … making burgers into a “symphony of efficiency” by using rapid prototyping and mock-testing with employees in a tennis court.

This is a fictious but amazing example about how making a production process more lean contributes to shortening waiting time of customers, thereby creating a superior customer experience.



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