customer definition

patient customer

6 reasons why the patient is the pharma customer

August 11, 2022March 27, 2025
9 min read

Hurdles

Internal hurdles with the patient being a customer

June 23, 2022December 10, 2024
4 min read

The Charles-Ozzy persona

Get beyond sociodemographic twins … to shared experiences of life

May 24, 2022December 10, 2024
1 min read

pharma customer ecosystem

Who is the pharma customer?

February 20, 2021August 23, 2023
4 min read

Stop ...

Let’s stop calling ourselves “customer”

September 5, 2020September 26, 2022
2 min read

caring for the patient

Why it is good being a customer

May 17, 2020September 26, 2022
2 min read

patients' diversity

Getting more diversity in clinical trials

April 17, 2020September 26, 2022
2 min read