customer segmentation

patient customer

6 reasons why the patient is the pharma customer

August 11, 2022March 27, 2025
9 min read

The Charles-Ozzy persona

Get beyond sociodemographic twins … to shared experiences of life

May 24, 2022December 10, 2024
1 min read

pharma physician discussion

Overcoming the schism in pharma customer engagement

March 10, 2022December 10, 2024
6 min read

patients' diversity

Getting more diversity in clinical trials

April 17, 2020September 26, 2022
2 min read