At Roche, we have made major progress with the evolution of an enterprise Voice-of-the-customer (VoC) Program, which includes a full VoC framework and business processes as well as the deployment of Qualtrics as the corporate VoC/CXM platform.
I am looking forward to provide an update on our real-life implementation of VoC in a pharmaceutical company at the CX Management for Life Science conference, October 12-13 2023 in Zurich, Switzerland.
“How Roche uses Voice-of-the-customer (VoC) to learn from HCPs’ & patients’ opinions“
For more information, see the event website, please. In case you might be there too, feel free to nudge me, please. Would be a pleasure.
