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Mark Doyle challenging me on “the patient = the customer”

I am looking forward to being challenged by Mark Doyle on the “the patient = the customer” paradigm I am always advocating for. Listen to an exciting discussion on the implications of thinking of patients as customers, in addition to the pros and cons for both individuals and pharmaceutical companies.

Would be great having you with us by joining remotely on April 5th at 3:00p.m. CET.

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(Update note: After the session, the picture of the invite was updated with a preview of the session recording.)

Post-event update:

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