DT Consulting has recently published a new whitepaper on “Building Digital Capabilities In Medical Affairs For A Post-COVID Multichannel Reality” (Francesca Properzi et al., Oct 15 2021), and kindly provided the CX Inspiration Hub with the rights to share.
The paper discusses the strategic & operational capabilities that are required by Medical Affairs for becoming more digital savvy and mature. It is a summary worth reading and an inspiration on what to consider in case you want your Medical Affairs organization to provide better customer experiences in the digital space.
Declaration of interests:
The author and the site declare the absence of any financial or non-financial interests respectively any business relation with DT Consulting at time of publication. The business case is exclusively shared based on meeting the editorial criteria of ‘CX Inspiration Hub’.