For the German-speakers, I had the pleasure discussing advancements and challenges of CX Management in a pharma company with Prof. Dr. Nils Hafner (Hafners CX Podcast) and my appreciated colleague Joerg Corsten, Senior Digital Transformation & Innovation Director at Roche Pharma.
In the latest episode of “Hafners CX Podcast” Nils, Joerg and I had a really exciting and entertaining chat about …
- who actually is the pharma customer
- how to consider patients as a growing customer segment
- the challenges of making a big company more CX-ish
- and much more
Curious? Feel free to listen to us …
Or access directly …
- at Spotify
- or via the “Hafners CX podcast” website
- or by subscribing via Apple podcasts
- or by subscribing via Google podcasts
- or by subscribing manually (for any podcast player)