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Podcast episode on CX Management@Pharma

For the German-speakers, I had the pleasure discussing advancements and challenges of CX Management in a pharma company with Prof. Dr. Nils Hafner (Hafners CX Podcast) and my appreciated colleague Joerg Corsten, Senior Digital Transformation & Innovation Director at Roche Pharma.

In the latest episode of “Hafners CX Podcast” Nils, Joerg and I had a really exciting and entertaining chat about …

  • who actually is the pharma customer
  • how to consider patients as a growing customer segment
  • the challenges of making a big company more CX-ish
  • and much more

Curious? Feel free to listen to us …

Or access directly …

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