“The state of pharma CX”
Dominic Tyer’s article on “The state of pharma customer experience” in the online magazine PMLiVE.
CX leadership
PwC white paper on rise of CX in pharma
strategy&, part of PwC, has published a white paper “Rise of the customer experience – Customer-led transformation in pharma”. In case you might be interested in different perspectives on how to make the pharma industry more customer experiences driven, it is worth a read.
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