How to move Pharma CX from good to gorgeous (podcast episode)
You Had Me At Data Podcast: Episode 4 with Dr. Christian Velten, discussing business opportunities and real-life hurdles of data-driven CX in the pharmaceutical industry.
about measuring CX success
CX inspirations by CX domain/competency “measuring customer experience success”
“I just need to know that our NPS score is higher than the one of …”
5 reasons why being satisfied with having a higher NPS than your competitor is a dangerous pitfall
Providing proof of CX commercial value @2024 CXM for Life Science
Presentation about providing commercial value proof of customer experience approaches.
Back @Reuters Pharma 2024 with Roche VoC and real-life proof of commercial value
Dr. Christian Velten speaking at 2024 Reuters Pharma Barcelona conference about VoC driving more and better business
Using Metrics to Communicate Commercial Value of CX @2024 Annual CX Conference
Presentation on Maximise Measurement Tools & Metrics To Communicate The Commercial Value Of CX & Prove The Strategic Impact By Demonstrably Improving ROI at 2024 9th Annual CX Conference
Speaking about Roche trailblazing Pharma VoC @2023 CXM for Life Science
At Roche, we have made major progress with the evolution of an enterprise Voice-of-the-customer (VoC) Program, which includes a full VoC framework and business processes… Read More »Speaking about Roche trailblazing Pharma VoC @2023 CXM for Life Science
Speaking about VoC@Pharma @Reuters Pharma 2023
Can you be customer-centric without knowing your customers’ opinion? Voice-of-the customer (VoC) is the methodology for knowing, actually a real-time process of getting to know… Read More »Speaking about VoC@Pharma @Reuters Pharma 2023
How to make metrics guiding CX in pharma? – Meet me in Zurich
UPDATE: Unfortunately, I had to decline joining this fabulous event due to personal reasons. So, in contrary to the initial announcement I will not be… Read More »How to make metrics guiding CX in pharma? – Meet me in Zurich
Blake Morgan’s 10 stats that show the power of the CX industry
Some inspiration for the new year, an eye-opening compilation of “10 Stats that show the power of the CX industry” by Blake Morgan @LinkedIn. My… Read More »Blake Morgan’s 10 stats that show the power of the CX industry
“CX transformation: the metrics that matter” (webinar recording)
Blackdot recently held a webinar on metrics around CX transformation, featuring Charles Waterfield, Director of Commercial Excellence and Innovation at AstraZeneca, as a guest speaker.… Read More »“CX transformation: the metrics that matter” (webinar recording)