The patient’s view
“People are commonly viewed as patients in the context of their treatment. But people look at treatment in the context of their life.” Sue Smith… Read More »The patient’s view
patient centricity
Who is the pharma customer?
When discussing ‘customer centricity’ in the pharmaceutical industry, a key question is who the pharma customer actually is. Honestly spoken, depending on who you ask,… Read More »Who is the pharma customer?
Roche internal patient community won Reuters Pharma Award Europe 2020
I am proudly sharing that “CareRing“, the Roche internal community for employees who are patients or caregivers, has won the 2020 Reuters Pharma Awards Europe… Read More »Roche internal patient community won Reuters Pharma Award Europe 2020
Give patients a voice by telling their stories
Storytelling can be a great way of landing a difficult message. Using authentic characters, talking with the insight that can only come from people who… Read More »Give patients a voice by telling their stories
Why it is good being a customer
In my ecosystem – the pharmaceutical industry – it seems to be difficult for some people to call health care providers (HCPs) or patients our… Read More »Why it is good being a customer
Getting more diversity in clinical trials
In the pharma industry, we are obliged to run clinical trials with new kinds of treatments that might become products. There is a typical sequence… Read More »Getting more diversity in clinical trials
What Is Patient Experience? – Anthony Pannozzo’s view
Anthony Pannozzo, SVP Experience and Service Design at Continuum, outlines the challenge of balancing the emotions experienced by clinicians and patients in healthcare settings.
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