Who is the pharma customer?
When discussing ‘customer centricity’ in the pharmaceutical industry, a key question is who the pharma customer actually is. Honestly spoken, depending on who you ask,… Read more »Who is the pharma customer?
customer centricity
Let’s stop calling ourselves “customer”
In the pharmaceutical industry we feel inspired by innovation business masters like Amazon, Apple, Uber, Google, Netflix, etc. We would desperately like to be like… Read more »Let’s stop calling ourselves “customer”
Why it is good being a customer
In my ecosystem – the pharmaceutical industry – it seems to be difficult for some people to call health care providers (HCPs) or patients our… Read more »Why it is good being a customer
What Is Patient Experience? – Anthony Pannozzo’s view
Anthony Pannozzo, SVP Experience and Service Design at Continuum, outlines the challenge of balancing the emotions experienced by clinicians and patients in healthcare settings.
What Steve Jobs said about customer experience in 1997
A brief 2.5 mins video showing a CX lesson given by Steve Jobs at Apple’s Worldwide Developer Conference in 1997 already. Sounds familiar?
Get inspired by Steve Jobs introducing the first iPhone
A clip from the iPhone presentation at Macworld 2007 in San Francisco. Steve Jobs made the claim that it was 5 years ahead of any… Read more »Get inspired by Steve Jobs introducing the first iPhone
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