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CEX Trendradar

CEX Trendradar

Innovations in Patient CX report

Innovations in Patient CX

human business

CX = a people business

Measuring CX Performance

“I just need to know that our NPS score is higher than the one of …”

2024 CX Management for Life Sciences conference

Providing proof of CX commercial value @2024 CXM for Life Science

Dr. Christian Velten speaking at 2024 Reuters Pharma Barcelona conference

Back @Reuters Pharma 2024 with Roche VoC and real-life proof of commercial value

9th Annual CX Conference

Using Metrics to Communicate Commercial Value of CX @2024 Annual CX Conference

Jeff Bezos 2010

Jeff Bezos: “Be worried about customers not competitors” (video)

AI and business hand in hand

Top 7 ‘AI for customer service’ discussion themes

CXN Live

CXN free online event on the Future of CX (Dec 5-6)

The AI mantra for customer services

The AI mantra for customer services @CX Network

7th World Class Digital Customer Experience Conference

Mastering CX in Pharma: Applying Universal Methodologies for Success @2023 World Class Digital CX conference

Developing a Voice of the Customer mindset | Alex Genov on Engati CX

Developing a Voice of the Customer mindset (video)

CXN Live

CXN free online event on Digital CX (Nov 14-15)

Indegene Summit 2023

Are you paying for transformation to fail?, panel discussion @2023 Indegene Digital Summit

Measuring CX Performance

“The state of pharma CX”

PwC strategy& white paper on pharma CX

PwC white paper on rise of CX in pharma

From old old to new way of working

From ‘old old’ to new

CXN Live

CXN free online event on Generative AI in CX (Oct 10-11)

patient co-deciding

Elevating Customer Service in Pharma

CXN Live

CXN free online event on Voice of the customer (Sep 19-20)

VoC and martket research

6 differences between VoC and Market Research

Christian Velten @ 2023 CX for Life Sciences conference

Speaking about Roche trailblazing Pharma VoC @2023 CXM for Life Science

Porsche 111 video

Porsche’s “You mean a 911? No, a 111!” (video)

My Vodafone experience

My Vodafone Germany experience

Hafners CX podcast

Podcast episode on CX Management@Pharma

Chrisian Velten @Reuters Pharma 2023 in Barcelona

Speaking about VoC@Pharma @Reuters Pharma 2023

Elevate Spotify podcast by MAPS

What Pharma Medical Affairs can learn from Amazon about insights mining (podcast episode)

Delivering Customer Experiences That Connect in a Post-Pandemic World

“Delivering Customer Experiences That Connect in a Post-Pandemic World” (webinar recording)

Virtual interview of Urs Voegeli, Managing Director Janssen Switzerland

“Breaking internal silos to ensure patient centricity is a key focus company-wide” (webinar)

Stop ...

Stop defining CX (just) as insights

Medical Omnichannel Engagenment

Medical Omnichannel Engagement panel discussion

Zappos True Customer Story

Zappos True Customer Story (video)

enterprise ambition CX

Who in the company is in charge of CX?

CX 3.0 Conference 2022

“How to Build an Omnichannel Customer Experience”

patient co-deciding

6 reasons why the patient is the pharma customer

How to make metrics guiding CX in pharma? – Meet me in Zurich

How to make metrics guiding CX in pharma? – Meet me in Zurich

Compliance

‘Compliance’ is part of the solution

Hurdles

Internal hurdles with the patient being a customer

complexity of CX transformation

Is Pharma simply swamped by CX transformation?

The Charles-Ozzy persona

Get beyond sociodemographic twins … to shared experiences of life

Women’s Champions League Final 2017

Do you need a dedicated corporate CX strategy?

design funnel mapped to clinical development phases.

Sketch of a design funnel … for pharma people

Stop ...

Stop defining CX (just) as an outcome

CXN Live

CXN Live: Customer journey management 2022 – free online event (Apr 13-15)

pharma physician discussion

Overcoming the schism in pharma customer engagement

plane taking off

When everything seem to be going against you …

Can it help to think of patients as customers?"

Mark Doyle challenging me on “the patient = the customer”

Nestle DAT

The Nestlé approach to digital acceleration

CXN Live

CXN Live: Customer self-service 2022 – free online event (Mar 29-30)

VoC at Toyota GB

How Toyota GB uses VoC to improve the customer experience (video)

Next Pharma Summit 2022 panel discussion

Omnichannel transformation: job well done?! @ NEXT Pharma Summit 2022

omnichannel vs multi-channel

What is the difference between multi-channel and omnichannel?

CXN Live

CXN Live: Voice of the customer 2022 – free online event (Feb 15-17)

CXN Live

Predictive CX 2022 – free online seminar by CX Network (Jan 25-26)

KPN CX use case clip

Customer community for support and ideation

10 CX industry stats

Blake Morgan’s 10 stats that show the power of the CX industry

Customer Bliss #142

5 key actions to help a CX leader stay ahead of market disruption

The CX Leader's Manual by Steven Van Belleghem

Free “CX Leader’s manual” eBook by Steven Van Belleghem

T-Mobile NL CX use case clip

Online customer community boosting customer service

Jeff Bezos

Taking anecdotal feedback serious

MAPS event "The power of digital in medical affairs"

MAPS “The Power of Digital in Medical Affairs” on Dec 16th

The dancing guy

Leadership by a dancing guy

CX Management for Lifesciences 2021

Meet me @CX for Life Science virtual conference on Dec 9/10

Medical Affairs digital capabilities

Capabilities required for Digital Medical Affairs

CX trnasformation metrics webinar

“CX transformation: the metrics that matter” (webinar recording)

amazing

Does your customer portal meet customer needs … or yours?

Visionary

Reuters seminar on “Becoming a CX Visionary” featuring CVS Health & Bloomfire

Prof. Lieven Annemans

What clinicians want to know about the health economic profile of new drugs (free webinar)

Panel on Modernise Medical Affairs

Panel on Modernizing Medical Affairs

CX value chain

Mike Michael Hinshaw (Adobe) on the customer experience value chain

Little Disney lady

5 Things Healthcare Organizations Can Learn From Disney

Think outside of the box

20 real life CX inspirations by Blake Morgan

Oliver Sacks - His Own Life

Watch this movie if you can

20 Best CX Metrics for Your Business

Inspiring overview of CX metrics’ types

Jane Chen TED talk

Reality inspiring innovation

the patient human

The patient’s view

The Digital Health Coalition

Pharma: “The Customer Experience Landscape in 2021”

DBS Bank CX use case clip

Transforming CX by using journey maps

PillPack by Amazon

PillPack (by Amazon) is NPS-outperfoming pharmacy market

Teamwork in office

Sketch of a high performing CX team

MailChimp CX use case clip

How MailChimp turned data into action

SAGE Software CX use case clip

Turning B2B insights into actions

pharma customer ecosystem

Who is the pharma customer?

CX thought leadership series

What does Digital Adoption mean?

Etsy CX use case clip

Cross-functional collaborative research

MAPS Global Townhall 2020

Digital innovation in Medical Affairs

Reuters Pharma Awards 2020

Roche internal patient community won Reuters Pharma Award Europe 2020

Daniel Ord on CX Day 2020

CX Day Greeting 2020 by Daniel Ord

Stop ...

Let’s stop calling ourselves “customer”

Burger Bullet mockup and testing

“Burger Bullet” prototyping and mock-testing

The rise of the digital HCP

The rise of the digital HCP

American Cancer Society CX use case clip

Outcome-driven CX measurement by a medical association

Aardman COPD Greater Manchester animation

Give patients a voice by telling their stories

caring for the patient

Why it is good being a customer

patients' diversity

Getting more diversity in clinical trials