How to move Pharma CX from good to gorgeous (podcast episode)
You Had Me At Data Podcast: Episode 4 with Dr. Christian Velten, discussing business opportunities and real-life hurdles of data-driven CX in the pharmaceutical industry.
customer feedback
“How customer feedback helps travel and tourism prepare for peak season”
Erin Gilliam Haije has written a really nice and inspiring story in the Mopinion blog, “How customer feedback helps travel and tourism prepare for peak season”. A – in the truest sense of the word – relaxing opportunity to fade back into CX work after the break.
Back @Reuters Pharma 2024 with Roche VoC and real-life proof of commercial value
Dr. Christian Velten speaking at 2024 Reuters Pharma Barcelona conference about VoC driving more and better business
CXN free online event on the Future of CX (Dec 5-6)
Free online event by CXN “All Access: Future of CX – Unlocking Best In Class CX Through Personalization, Omnichannel & Intelligent Automation” on Dec 5-6 2023
Developing a Voice of the Customer mindset (video)
Alex Genov, Head of Customer Research at Zappos, is speaking on Engati CX about “Developing a VoC mindset“. Alex talks about the challenges that market… Read more »Developing a Voice of the Customer mindset (video)
CXN free online event on Voice of the customer (Sep 19-20)
Free online event by CXN “All Access Voice of the Customer APAC” on Sep 19-20 2023
6 differences between VoC and Market Research
The 6 key differences between Voice-of-the-customer (VoC) and market research
Speaking about Roche trailblazing Pharma VoC @2023 CXM for Life Science
Dr. Christian Velten presenting how Roche uses Voice-of-the-customer (VoC) to learn from HCPs’ & patients’ opinions.
Speaking about VoC@Pharma @Reuters Pharma 2023
Dr. Christian Velten speaking at 2023 Reuters Pharma Barcelona conference about Roche using VoC to learn from HCPs’ & patients’ opinions.
How Toyota GB uses VoC to improve the customer experience (video)
This real life example shows how augmenting traditional metrics and research with data from their insight communities allows Toyota GB to create an authentic 360-degree… Read more »How Toyota GB uses VoC to improve the customer experience (video)