CX inspirations by CX domain/competency “understanding the customer”
Forrester has published an inspiring case study on how the American Cancer Society used measurement to optimize CX. With the following outcomes: 10% increase in… Read More »Outcome-driven CX measurement by a medical association
In my ecosystem – the pharmaceutical industry – it seems to be difficult for some people to call health care providers (HCPs) or patients our… Read More »Why it is good being a customer
In the pharma industry, we are obliged to run clinical trials with new kinds of treatments that might become products. There is a typical sequence… Read More »Getting more diversity in clinical trials
Anthony Pannozzo, SVP Experience and Service Design at Continuum, outlines the challenge of balancing the emotions experienced by clinicians and patients in healthcare settings.
A brief 2.5 mins video showing a CX lesson given by Steve Jobs at Apple’s Worldwide Developer Conference in 1997 already. Sounds familiar?
Listen to Daniel Ord (Omnitouch) telling us what he learned about CX Strategy in an art gallery owned by him in Singapore. The gallery was… Read More »Daniel Ord: What I learned about CX Strategy by owning an Art Gallery
A clip from the iPhone presentation at Macworld 2007 in San Francisco. Steve Jobs made the claim that it was 5 years ahead of any… Read More »Get inspired by Steve Jobs introducing the first iPhone
