Panel discussion on Medical Omnichannel Engagement in the Pharma Industry
Panel on Medical Omnichannel Engagement at the Indegene Digital Summit 2022
by healthcare sector
CX inspirations by healthcare industry
“How to Build an Omnichannel Customer Experience”
Just a quick update, that I will be at the CX 3.0 Conference, held virtually next week Thursday, September 8th, at 9 a.m. CET. Find… Read more »“How to Build an Omnichannel Customer Experience”
6 reasons why the patient is the pharma customer
I really enjoyed the opportunity to be challenged on the “patient = customer” thinking at a discussion with Mark Doyle and a virtual audience earlier this year. Summarizing my rationale, those are my 6 reasons why the patient is the pharma customer …
How to make metrics guiding CX in pharma? – Meet me in Zurich
UPDATE: Unfortunately, I had to decline joining this fabulous event due to personal reasons. So, in contrary to the initial announcement I will not be… Read more »How to make metrics guiding CX in pharma? – Meet me in Zurich
‘Compliance’ is part of the solution
In pharmaceutical industry, it predictably pops-up from time. Sometimes very open and accusingly. And sometimes more between the lines. Complaints about ‘compliance‘ being a road-blocker… Read more »‘Compliance’ is part of the solution
Internal hurdles with the patient being a customer
I once joined the medical leadership team meeting of a major TA (therapeutic area) in my company. Not going to further disclose which and where… Read more »Internal hurdles with the patient being a customer
Sketch of a design funnel … for pharma people
The sequence of design thinking processes is not always as apparent and logic to people contributing than to the agencies facilitating (and who might be… Read more »Sketch of a design funnel … for pharma people
Overcoming the schism in pharma customer engagement
In case you have no background in this industry, you might be surprised to hear that in pharma we actually have two different customer engaging… Read more »Overcoming the schism in pharma customer engagement
Mark Doyle challenging me on “the patient = the customer”
I am looking forward to being challenged by Mark Doyle on the “the patient = the customer” paradigm I am always advocating for. Listen to… Read more »Mark Doyle challenging me on “the patient = the customer”
Omnichannel transformation: job well done?! @ NEXT Pharma Summit 2022
I am proudly looking forward to joining Yigal Aviv from Pfizer and Dirk Abeel from OMNI-X-ELLERATION for a panel discussion about the current maturity of… Read more »Omnichannel transformation: job well done?! @ NEXT Pharma Summit 2022