Mastering CX in Pharma: Applying Universal Methodologies for Success @2023 World Class Digital CX conference
Presentation about mastering customer experience in the pharmaceutical industry by applying universal methodologies.
CX implementation
PwC white paper on rise of CX in pharma
strategy&, part of PwC, has published a white paper “Rise of the customer experience – Customer-led transformation in pharma”. In case you might be interested in different perspectives on how to make the pharma industry more customer experiences driven, it is worth a read.
From ‘old old’ to new
In my industry (and I assume not only there), we speak a lot about ‘co-creation‘. A lot! Because we are deeply convinced that ideating and… Read more »From ‘old old’ to new
Podcast episode on CX Management@Pharma
For the German-speakers, I had the pleasure discussing advancements and challenges of CX Management in a pharma company with Prof. Dr. Nils Hafner (Hafners CX… Read more »Podcast episode on CX Management@Pharma
“Breaking internal silos to ensure patient centricity is a key focus company-wide” (webinar)
Short-term opportunity for watching a discussion between Urs Voegeli, Managing Director Janssen Switzerland, and Mark Doyle, Founder of A-life-in-day, talking about breaking internal silos for… Read more »“Breaking internal silos to ensure patient centricity is a key focus company-wide” (webinar)
Stop defining CX (just) as insights
I had mentioned this before. Sometimes I am really bothered by the capriciousness if not shallowness, I see the “CX” label been used from time… Read more »Stop defining CX (just) as insights
Who in the company is in charge of CX?
Who is in charge of Customer Experience in a company?Everybody is in charge of Customers’ Experience in a company! ‘Customer Experience’ has to be an… Read more »Who in the company is in charge of CX?
Stop defining CX (just) as an outcome
I am honest. Sometimes I am seriously bothered. Bothered by the capriciousness, I see the “CX” label been used from time to time. I am… Read more »Stop defining CX (just) as an outcome
How Toyota GB uses VoC to improve the customer experience (video)
This real life example shows how augmenting traditional metrics and research with data from their insight communities allows Toyota GB to create an authentic 360-degree… Read more »How Toyota GB uses VoC to improve the customer experience (video)
Free “CX Leader’s manual” eBook by Steven Van Belleghem
Looking for an inspiring CX read for the upcoming break? Steven Van Belleghem has recently published an amazing eBook titled “The CX leader’s manual to… Read more »Free “CX Leader’s manual” eBook by Steven Van Belleghem