Cross-functional collaborative research
Forrester has published a case study about how Etsy invests in customer understanding to steer growth. Outcomes: 10% lift in ability to find desired search… Read More »Cross-functional collaborative research
Forrester has published a case study about how Etsy invests in customer understanding to steer growth. Outcomes: 10% lift in ability to find desired search… Read More »Cross-functional collaborative research
This special 75-minute Global Town Hall by MAPS (Medical Affairs Professional Society) focuses on digital innovation in medical affairs and the evolution of the field… Read More »Digital innovation in Medical Affairs
Watch this video of Daniel Ord explaining the importance of customer perception, with a special emphasis on the Customer Experience Pyramid (Meets Needs … Easiness… Read More »CX Day Greeting 2020 by Daniel Ord
What has an entertainment movie to do with serious CX design? Well, you might watch this clip from “The Founder 2”, to understand that prototyping… Read More »“Burger Bullet” prototyping and mock-testing
A physicians voice … (HCP = health care provider or health care professional in pharma language, e.g. physicians, nurses, caregivers, pharmacists, etc.)
Forrester has published an inspiring case study on how the American Cancer Society used measurement to optimize CX. With the following outcomes: 10% increase in… Read More »Outcome-driven CX measurement by a medical association
Storytelling can be a great way of landing a difficult message. Using authentic characters, talking with the insight that can only come from people who… Read More »Give patients a voice by telling their stories
In the pharma industry, we are obliged to run clinical trials with new kinds of treatments that might become products. There is a typical sequence… Read More »Getting more diversity in clinical trials
Blake Morgan, well-known customer experience futurist, author and keynote speaker, published a rich compilation of CX inspirational quotes at Forbes. Read at Forbes …