Webinar on Patient Experience Management (PXM) & the Evolution of Digital Patient Engagement
Medical Affairs Professional Society webinar on Patient Experience Management (PXM) and Digital Patient Engagement Strategy.
best practises
Podcast episode on CX Council agenda … created by an AI
Google’s NotebookNLM is able to create a podcast episode out of our CX Council meeting agenda. And my personal eye-opening moment about how AI will “lift the performance of the bottom half performers and increase the speed of the top half performers”.
“How customer feedback helps travel and tourism prepare for peak season”
Erin Gilliam Haije has written a really nice and inspiring story in the Mopinion blog, “How customer feedback helps travel and tourism prepare for peak season”. A – in the truest sense of the word – relaxing opportunity to fade back into CX work after the break.
Back @Reuters Pharma 2024 with Roche VoC and real-life proof of commercial value
Dr. Christian Velten speaking at 2024 Reuters Pharma Barcelona conference about VoC driving more and better business
Mastering CX in Pharma: Applying Universal Methodologies for Success @2023 World Class Digital CX conference
Presentation about mastering customer experience in the pharmaceutical industry by applying universal methodologies.
PwC white paper on rise of CX in pharma
strategy&, part of PwC, has published a white paper “Rise of the customer experience – Customer-led transformation in pharma”. In case you might be interested in different perspectives on how to make the pharma industry more customer experiences driven, it is worth a read.
From ‘old old’ to new
In my industry (and I assume not only there), we speak a lot about ‘co-creation‘. A lot! Because we are deeply convinced that ideating and… Read more »From ‘old old’ to new
My Vodafone Germany experience
There is a huge opportunity to not only learn from best practices … but also from real life failure that factually continues to happen day… Read more »My Vodafone Germany experience
Podcast episode on CX Management@Pharma
For the German-speakers, I had the pleasure discussing advancements and challenges of CX Management in a pharma company with Prof. Dr. Nils Hafner (Hafners CX… Read more »Podcast episode on CX Management@Pharma
What Pharma Medical Affairs can learn from Amazon about insights mining (podcast episode)
Inspiring episode of the ‘Elevate Medical Affairs Podcast Channel’ @Spotify. MAPS speaks with Mark Michalski, Worldwide Head, Healthcare & Life Sciences, Artificial Intelligence and Machine Learning, Amazon Web Services about how pharma and medtech can catch up in their abilities to mine insights.