“The state of pharma CX”
Dominic Tyer’s article on “The state of pharma customer experience” in the online magazine PMLiVE.
customer experience (CX)
PwC white paper on rise of CX in pharma
strategy&, part of PwC, has published a white paper “Rise of the customer experience – Customer-led transformation in pharma”. In case you might be interested in different perspectives on how to make the pharma industry more customer experiences driven, it is worth a read.
From ‘old old’ to new
In my industry (and I assume not only there), we speak a lot about ‘co-creation‘. A lot! Because we are deeply convinced that ideating and… Read more »From ‘old old’ to new
CXN free online event on Generative AI in CX (Oct 10-11)
Free online event by CXN “All Access: Generative AI in CX 2023 – Transforming Customer Experience with Generative AI: A Path to Personalization, Efficiency, and Innovation” on Oct 10-11 2023
Elevating Customer Service in Pharma
Claude Waddington has recently published an inspiring LinkedIn article on “Elevating Customer Service: The Synergy of Multichannel Support, Ethical Marketing, and CRM Integration” focusing on patients as “consumers”.
CXN free online event on Voice of the customer (Sep 19-20)
Free online event by CXN “All Access Voice of the Customer APAC” on Sep 19-20 2023
6 differences between VoC and Market Research
The 6 key differences between Voice-of-the-customer (VoC) and market research
Speaking about Roche trailblazing Pharma VoC @2023 CXM for Life Science
Dr. Christian Velten presenting how Roche uses Voice-of-the-customer (VoC) to learn from HCPs’ & patients’ opinions.
Porsche’s “You mean a 911? No, a 111!” (video)
OK, this is an ad. No doubt about that. But it is also quite inspirational and actually really fun to watch! And it is a… Read more »Porsche’s “You mean a 911? No, a 111!” (video)
My Vodafone Germany experience
There is a huge opportunity to not only learn from best practices … but also from real life failure that factually continues to happen day… Read more »My Vodafone Germany experience