“The state of pharma CX”
Dominic Tyer’s article on “The state of pharma customer experience” in the online magazine PMLiVE.
by healthcare sector
CX inspirations by healthcare industry
PwC white paper on rise of CX in pharma
strategy&, part of PwC, has published a white paper “Rise of the customer experience – Customer-led transformation in pharma”. In case you might be interested in different perspectives on how to make the pharma industry more customer experiences driven, it is worth a read.
From ‘old old’ to new
In my industry (and I assume not only there), we speak a lot about ‘co-creation‘. A lot! Because we are deeply convinced that ideating and… Read more »From ‘old old’ to new
Elevating Customer Service in Pharma
Claude Waddington has recently published an inspiring LinkedIn article on “Elevating Customer Service: The Synergy of Multichannel Support, Ethical Marketing, and CRM Integration” focusing on patients as “consumers”.
6 differences between VoC and Market Research
The 6 key differences between Voice-of-the-customer (VoC) and market research
Speaking about Roche trailblazing Pharma VoC @2023 CXM for Life Science
Dr. Christian Velten presenting how Roche uses Voice-of-the-customer (VoC) to learn from HCPs’ & patients’ opinions.
Podcast episode on CX Management@Pharma
For the German-speakers, I had the pleasure discussing advancements and challenges of CX Management in a pharma company with Prof. Dr. Nils Hafner (Hafners CX… Read more »Podcast episode on CX Management@Pharma
Speaking about VoC@Pharma @Reuters Pharma 2023
Dr. Christian Velten speaking at 2023 Reuters Pharma Barcelona conference about Roche using VoC to learn from HCPs’ & patients’ opinions.
What Pharma Medical Affairs can learn from Amazon about insights mining (podcast episode)
Inspiring episode of the ‘Elevate Medical Affairs Podcast Channel’ @Spotify. MAPS speaks with Mark Michalski, Worldwide Head, Healthcare & Life Sciences, Artificial Intelligence and Machine Learning, Amazon Web Services about how pharma and medtech can catch up in their abilities to mine insights.
“Breaking internal silos to ensure patient centricity is a key focus company-wide” (webinar)
Short-term opportunity for watching a discussion between Urs Voegeli, Managing Director Janssen Switzerland, and Mark Doyle, Founder of A-life-in-day, talking about breaking internal silos for… Read more »“Breaking internal silos to ensure patient centricity is a key focus company-wide” (webinar)