CXN free online event on Voice of the customer (Sep 19-20)
Free online event by CXN “All Access Voice of the Customer APAC” on Sep 19-20 2023
Free online event by CXN “All Access Voice of the Customer APAC” on Sep 19-20 2023
The 6 key differences between Voice-of-the-customer (VoC) and market research
At Roche, we have made major progress with the evolution of an enterprise Voice-of-the-customer (VoC) Program, which includes a full VoC framework and business processes… Read More »Speaking about Roche trailblazing Pharma VoC @2023 CXM for Life Science
OK, this is an ad. No doubt about that. But it is also quite inspirational and actually really fun to watch! And it is a… Read More »Porsche’s “You mean a 911? No, a 111!” (video)
There is a huge opportunity to not only learn from best practices … but also from real life failure that factually continues to happen day… Read More »My Vodafone Germany experience
For the German-speakers, I had the pleasure discussing advancements and challenges of CX Management in a pharma company with Prof. Dr. Nils Hafner (Hafners CX… Read More »Podcast episode on CX Management@Pharma
Can you be customer-centric without knowing your customers’ opinion? Voice-of-the customer (VoC) is the methodology for knowing, actually a real-time process of getting to know… Read More »Speaking about VoC@Pharma @Reuters Pharma 2023
Inspiring episode of the ‘Elevate Medical Affairs Podcast Channel’ @Spotify. MAPS speaks with Mark Michalski, Worldwide Head, Healthcare & Life Sciences, Artificial Intelligence and Machine Learning, Amazon Web Services about how pharma and medtech can catch up in their abilities to mine insights.
Watch this webinar on the role of Emotion AI in bridging the experiential void in a digital-first world. Learn how Emotion AI technologies can be plugged into different touchpoints across a customer’s journey to ensure businesses connect with the audience in meaningful ways.
I had mentioned this before. Sometimes I am really bothered by the capriciousness if not shallowness, I see the “CX” label been used from time… Read More »Stop defining CX (just) as insights