Taking anecdotal feedback serious
Honestly spoken, I had been very much surprised by this statement by Amazon-founder Jeff Bezos‘ as Amazon is known as such a strong data-driven and… Read more »Taking anecdotal feedback serious
listening
What clinicians want to know about the health economic profile of new drugs (free webinar)
Short-term opportunity spotted for a free webinar offered by CELforPharma. On Monday, 29 November 2021, 1:00 – 1:45 PM CET, Prof. Lieven Annemans is speaking… Read more »What clinicians want to know about the health economic profile of new drugs (free webinar)
5 Things Healthcare Organizations Can Learn From Disney
Disney and healthcare are worlds apart in what they do. While healthcare is largely a utilitarian service offering (i.e., patients need a problem to be… Read more »5 Things Healthcare Organizations Can Learn From Disney
Inspiring overview of CX metrics’ types
Blake Morgan has posted an exciting article on “The 20 Best Customer Experience Metrics For Your Business” @LinkedIn. <sic!> “Customer experience is all about customers,… Read more »Inspiring overview of CX metrics’ types
Reality inspiring innovation
A really inspiring example about how watching and listening to reality needs can funnel into innovation … here a small piece of technology plus a… Read more »Reality inspiring innovation
How MailChimp turned data into action
Evernote has published an case study on how MailChimp turned data into action with Evernote Business. There might be same bias with the solution due… Read more »How MailChimp turned data into action
Cross-functional collaborative research
Forrester has published a case study about how Etsy invests in customer understanding to steer growth. Outcomes: 10% lift in ability to find desired search… Read more »Cross-functional collaborative research
The rise of the digital HCP
A physicians voice … (HCP = health care provider or health care professional in pharma language, e.g. physicians, nurses, caregivers, pharmacists, etc.)
Outcome-driven CX measurement by a medical association
Forrester has published an inspiring case study on how the American Cancer Society used measurement to optimize CX. With the following outcomes: 10% increase in… Read more »Outcome-driven CX measurement by a medical association
Why it is good being a customer
In my ecosystem – the pharmaceutical industry – it seems to be difficult for some people to call health care providers (HCPs) or patients our… Read more »Why it is good being a customer
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