Mastering CX in Pharma: Applying Universal Methodologies for Success @2023 World Class Digital CX conference
Presentation about mastering customer experience in the pharmaceutical industry by applying universal methodologies.
Christian Velten
Are you paying for transformation to fail?, panel discussion @2023 Indegene Digital Summit
Just enjoyed a lively and rich discussion about “Are you paying for transformation to fail?” as a panel member at the 2023 Indegene Digital Summit… Read more »Are you paying for transformation to fail?, panel discussion @2023 Indegene Digital Summit
From ‘old old’ to new
In my industry (and I assume not only there), we speak a lot about ‘co-creation‘. A lot! Because we are deeply convinced that ideating and… Read more »From ‘old old’ to new
Elevating Customer Service in Pharma
Claude Waddington has recently published an inspiring LinkedIn article on “Elevating Customer Service: The Synergy of Multichannel Support, Ethical Marketing, and CRM Integration” focusing on patients as “consumers”.
6 differences between VoC and Market Research
The 6 key differences between Voice-of-the-customer (VoC) and market research
Speaking about Roche trailblazing Pharma VoC @2023 CXM for Life Science
At Roche, we have made major progress with the evolution of an enterprise Voice-of-the-customer (VoC) Program, which includes a full VoC framework and business processes… Read more »Speaking about Roche trailblazing Pharma VoC @2023 CXM for Life Science
My Vodafone Germany experience
There is a huge opportunity to not only learn from best practices … but also from real life failure that factually continues to happen day… Read more »My Vodafone Germany experience
Podcast episode on CX Management@Pharma
For the German-speakers, I had the pleasure discussing advancements and challenges of CX Management in a pharma company with Prof. Dr. Nils Hafner (Hafners CX… Read more »Podcast episode on CX Management@Pharma
Speaking about VoC@Pharma @Reuters Pharma 2023
Can you be customer-centric without knowing your customers’ opinion? Voice-of-the customer (VoC) is the methodology for knowing, actually a real-time process of getting to know… Read more »Speaking about VoC@Pharma @Reuters Pharma 2023
Stop defining CX (just) as insights
I had mentioned this before. Sometimes I am really bothered by the capriciousness if not shallowness, I see the “CX” label been used from time… Read more »Stop defining CX (just) as insights