How to move Pharma CX from good to gorgeous (podcast episode)
You Had Me At Data Podcast: Episode 4 with Dr. Christian Velten, discussing business opportunities and real-life hurdles of data-driven CX in the pharmaceutical industry.
about understanding the customer
Inspirations by CX competency “Understanding the Customer”
“How customer feedback helps travel and tourism prepare for peak season”
Erin Gilliam Haije has written a really nice and inspiring story in the Mopinion blog, “How customer feedback helps travel and tourism prepare for peak season”. A – in the truest sense of the word – relaxing opportunity to fade back into CX work after the break.
“How to find the right digital channels to deliver exceptional customer journeys?”
Today, I had the great pleasure to discuss with Olivier Mourrieras how customer journeys reveal no only moments-that-matter but also channels-that-matter. I have been a… Read more »“How to find the right digital channels to deliver exceptional customer journeys?”
Jeff Bezos: “Be worried about customers not competitors” (video)
Founder and C.E.O. of Amazon.com Jeff Bezos in an interview with Charlie Rose in 2010.
Developing a Voice of the Customer mindset (video)
Alex Genov, Head of Customer Research at Zappos, is speaking on Engati CX about “Developing a VoC mindset“. Alex talks about the challenges that market… Read more »Developing a Voice of the Customer mindset (video)
CXN free online event on Generative AI in CX (Oct 10-11)
Free online event by CXN “All Access: Generative AI in CX 2023 – Transforming Customer Experience with Generative AI: A Path to Personalization, Efficiency, and Innovation” on Oct 10-11 2023
Elevating Customer Service in Pharma
Claude Waddington has recently published an inspiring LinkedIn article on “Elevating Customer Service: The Synergy of Multichannel Support, Ethical Marketing, and CRM Integration” focusing on patients as “consumers”.
CXN free online event on Voice of the customer (Sep 19-20)
Free online event by CXN “All Access Voice of the Customer APAC” on Sep 19-20 2023
6 differences between VoC and Market Research
The 6 key differences between Voice-of-the-customer (VoC) and market research
Porsche’s “You mean a 911? No, a 111!” (video)
OK, this is an ad. No doubt about that. But it is also quite inspirational and actually really fun to watch! And it is a… Read more »Porsche’s “You mean a 911? No, a 111!” (video)