How to move Pharma CX from good to gorgeous (podcast episode)
You Had Me At Data Podcast: Episode 4 with Dr. Christian Velten, discussing business opportunities and real-life hurdles of data-driven CX in the pharmaceutical industry.
customer centricity
“How customer feedback helps travel and tourism prepare for peak season”
Erin Gilliam Haije has written a really nice and inspiring story in the Mopinion blog, “How customer feedback helps travel and tourism prepare for peak season”. A – in the truest sense of the word – relaxing opportunity to fade back into CX work after the break.
CX = a people business
Emotional targets and behavioral drivers are key and vital success factors for Customer Experience. With external customers as well as with internal CX adoption.
Back @Reuters Pharma 2024 with Roche VoC and real-life proof of commercial value
Dr. Christian Velten speaking at 2024 Reuters Pharma Barcelona conference about VoC driving more and better business
Jeff Bezos: “Be worried about customers not competitors” (video)
Founder and C.E.O. of Amazon.com Jeff Bezos in an interview with Charlie Rose in 2010.
The AI mantra for customer services @CX Network
Fireside chat discussion about how AI can help shifting their view on customer service as more being understood as a shared value creation function.
Developing a Voice of the Customer mindset (video)
Alex Genov, Head of Customer Research at Zappos, is speaking on Engati CX about “Developing a VoC mindset“. Alex talks about the challenges that market… Read more »Developing a Voice of the Customer mindset (video)
Are you paying for transformation to fail?, panel discussion @2023 Indegene Digital Summit
Just enjoyed a lively and rich discussion about “Are you paying for transformation to fail?” as a panel member at the 2023 Indegene Digital Summit… Read more »Are you paying for transformation to fail?, panel discussion @2023 Indegene Digital Summit
PwC white paper on rise of CX in pharma
strategy&, part of PwC, has published a white paper “Rise of the customer experience – Customer-led transformation in pharma”. In case you might be interested in different perspectives on how to make the pharma industry more customer experiences driven, it is worth a read.
Elevating Customer Service in Pharma
Claude Waddington has recently published an inspiring LinkedIn article on “Elevating Customer Service: The Synergy of Multichannel Support, Ethical Marketing, and CRM Integration” focusing on patients as “consumers”.