How to move Pharma CX from good to gorgeous (podcast episode)
You Had Me At Data Podcast: Episode 4 with Dr. Christian Velten, discussing business opportunities and real-life hurdles of data-driven CX in the pharmaceutical industry.
about CX strategy
Inspirations by CX competency “Customer Experience Strategy”
CEX Trendradar
I feel free to quickly share an exciting (German language) resource which I recently stumbled upon an, the CEX Trendradar.
CX = a people business
Emotional targets and behavioral drivers are key and vital success factors for Customer Experience. With external customers as well as with internal CX adoption.
“How to find the right digital channels to deliver exceptional customer journeys?”
Today, I had the great pleasure to discuss with Olivier Mourrieras how customer journeys reveal no only moments-that-matter but also channels-that-matter. I have been a… Read more »“How to find the right digital channels to deliver exceptional customer journeys?”
CXN free online event on the Future of CX (Dec 5-6)
Free online event by CXN “All Access: Future of CX – Unlocking Best In Class CX Through Personalization, Omnichannel & Intelligent Automation” on Dec 5-6 2023
CXN free online event on Digital CX (Nov 14-15)
Free online event by CXN “All Access: Digital CX – Deliver seamless, integrated and personalized experiences through online and mobile touch points” on Nov 14-15 2023
Are you paying for transformation to fail?, panel discussion @2023 Indegene Digital Summit
Just enjoyed a lively and rich discussion about “Are you paying for transformation to fail?” as a panel member at the 2023 Indegene Digital Summit… Read more »Are you paying for transformation to fail?, panel discussion @2023 Indegene Digital Summit
“The state of pharma CX”
Dominic Tyer’s article on “The state of pharma customer experience” in the online magazine PMLiVE.
PwC white paper on rise of CX in pharma
strategy&, part of PwC, has published a white paper “Rise of the customer experience – Customer-led transformation in pharma”. In case you might be interested in different perspectives on how to make the pharma industry more customer experiences driven, it is worth a read.
Elevating Customer Service in Pharma
Claude Waddington has recently published an inspiring LinkedIn article on “Elevating Customer Service: The Synergy of Multichannel Support, Ethical Marketing, and CRM Integration” focusing on patients as “consumers”.